Saturday, March 14, 2009
Who Kissed the Pig?
There was a tie for 1st place between Holly Eslinger and Holly Maybery and a bonus - Bob Pierce got an opportunity too!
Take a look for yourself!
Friday, March 13, 2009
3 WCR Winter Conference Tips



- Design a great name badge! Check out Sandi Foree's badge ... the shape is the state of Arizona. She has glued various other pins to the face of her name badge.
- Use pre-printed return address labels for long strings of raffle tickets. I bought lots of raffle tickets for the WCR Tech Bag raffle and spent time writing my name and number on each ticket. Joeann Fossland came to the event prepared (as always) with an easier solution.
- Do you ever wonder how WCR survives and thrives even in the toughest times? Fund raising efforts at local Arizona chapters help raise funds and membership shared tips in Prescott. (See idea cloud.)
Tech Tools Highlights
Knowing the good, the bad and the ugly about the choices IS a good thing, however there are lots of good and intriguing choices.
The first part of the session was all about tablet computers. I shared a YouTube Video showing A Day in The Life of an Agent with a Tablet. GoPaperLess Software is a great application to use with a tablet to enhance your security and storage and they offer good information on their site about tablets and the available models. The model I am currently using HP TX2500 is at Costco right now for $799. If you are in the market, this is one to get now before the price goes back up.
I also offered a few goodies: A free website for 3 months at Point2Agent will syndicate listings and give agents great exposure! And 2 months free as a Trulia PRO using the code 4JO4NN
On the topic of SmartPhones, over half the audience are using the Blackberry. A dozen or so, the TREO or Centro and a handful use the iPhone. The many apps that are becoming available for the phones sparked a great discussion. Several agents reported not needing their computers in the field during the day because of all the functionality of their phones. We are seeing a definite move to the phone being able to replace the email and websearching. As the different models start to offer lockbox compatibility, these are just a no brainer. I use my Centro as a modem instead of paying monthly aircard charges. The program that allows me to do this is called PDAnet and is a one time purchase.
We also talked about 2009 being the year of Video. Everyone needs an account at YouTube.com, a Flip Camera and www.TubeMogul.com and they will have amazing capabilities to communicate to clients and market their listings!
Joeann Fossland
www.Joeann.com
Thursday, March 12, 2009
Steve Urie

Steve Urie
Originally uploaded by aarwinterconference
Steve talking about Tech Tools for Property Managers
Janette Waller

Janette Waller
Originally uploaded by aarwinterconference
From First American Title Insurance taking about Escrow and Foreclosed Properties
Frances Flynn Thorsen

Frances Flynn Thorsen
Originally uploaded by aarwinterconference
Frances gave us a great presentations on Online Listing Exposure.
Tom Farley's Address to the AAR Winter Conference
RAPAC Winter Conference Fundraiser
Mary Sand

Mary Sand
Originally uploaded by aarwinterconference
Mary giving agents and update on Zipforms, one of the tech tools that will make you more productive.
David Gilpatrick

David Gilpatrick
Originally uploaded by aarwinterconference
David with a very timely talk about Damage & Environmental issues with Foreclosed and Vacant properties.
Diane Flannigan

Diane Flannigan
Originally uploaded by aarwinterconference
Diane giving her presentation entitled "Prospecting in Today's Market"
Amy Chorew

Amy Chorew
Originally uploaded by aarwinterconference
National Speaker Amy Chorew giving her presentation on Facebook.
AAR's Winter Conference - Where are the young people?
So we're up here in Prescott AZ at the beautiful Prescott Resort and I'm realizing that there are very few agents in the, let's say "under 35" bracket. I'm very curious about why that is. I've mentioned it to a couple of people and haven't really got good answers.
One theory is that it's too structured. If you have been to a RE BARCAMP they tend to be more "learner driven," draw a younger cround and tend to focus on Technology. There is one coming up in Phoenix on April 23rd at Scottsdale Stadium, the Spring Training home of the San Francisco Giants.What do you think? Why do the two groups - the young REALTORs and the experienced REALTORS - that have so much to learn from each other gravitate to two different events in such an oil and water kind of way?
Rob Gibbswww.BleedingEdgeTech.com
LIVE BLOG: Phillip Creglow on Obama's Housing Stability Plan
Presenter Phillip Creglow is a Political Field Representative for the National Association of Realtors (NAR).
Phillip began his session with an overview of legislative issues facing the real estate industry.
* Banks in real estate brokerage - Bill yesterday prevents (and the crowd goes wild!)
* $8000 tax credit - No repayment provision, first time home buyer's only (which is not what NAR wanted -- they preferred it be open to all). NAR still feels 8K true credit is a win for consumers.
* Mortgage interest deduction - plans to reduce for those making > $250K. NAR is 100% against proposal. White Paper available on Realtor.org
On the Obama Housing Plan:
NAR's primary message to the administration is "focus on the consumer".
First aspect: Home Affordable Refinance.
Only includes GSE (Government Sponsored Enterprises -- Fannie and Freddie loans). 105% max LTV (loan to value)is not enough. Program ends in June 2010. Bowwers may refi using 30 or 15 year fixed rate loans.
Many consumers are asking if they have a Freddie or Fannie loan. Both have sites where consumers can find out (of note, I requested info on my own mortgage from both Fannie and Freddie's sites on March 4 and have yet to hear from either).
Second aspect: Home Affordable Modification Program
Designed to reduce mortgage payments to 31% of gross monthly income
Principal forgiveness has been discussed, and is available under this program but is not required.
There are incentives for loan servicers to participate.
Loan modifications under the program may be made until December 31, 2012.
US Treasury has committed $100 Billion to the GSE's.
Strong oversight will need to be watched carefully.
On Short Sales:
NAR pushing issues from a regulatory stand point -- GSE's need to streamline short sale process. (Editors note: A-freaking-men!)
There is no legislative fix for short sale process.
NAR hosted a forum for 50 Congressional staff members from major districts where short sale problems are worst.
Education resources for Realtors on Realtor.org (Here is the "Field Guide to Short Sales"
NAR is seeking feedback from agents and brokers on what they are seeing with regard to short sales.
Final Remarks:
Housing issues are competing with the entire economy.
As an organization, NAR and members must communicate with local, state and national legislation.
Audience Questions Comments:
Biggest problems with short sales is wide variety of processes, and LONG response times.
RE: loan mods - Incentives are available for lenders, what about mortgage investors?
NAR has discussed (with no resolution yet) that a short sale lister will lose the listing when the home moves to REO.
Fannie has announced that commissions will not be reduced on short sales. What is Freddie's stance on this? NAR is working it...
NAR has instituted a "Broker Involvement" program to improve legislative "calls to action". Allows Broker / Owners to sign up and allow NAR to use broker's name/logo for distribution to broker's agents. Program is free. I just tried to find info on Realtor.org and a search for "Broker Involvement Program" returned 1,710 results. I suspect details are in there somewhere... UPDATE: this page says to contact Erin Murphy at 202-383-1179 or emurphy@realtors.org.
Up next: Amy Swaney, CMB from Peoples Mortgage Company. Understanding Logistics of Homeowner Affordability and Stability Program
"Details" were released on March 4. There is still much confusion. Remember that media sound bites never tell the whole story.
(editor's note: the battery is down to 11%, I won't be able to get all of this)
Amy is explaining the role of the Secondary Mortgage Market. It's a difficult thing to understand -- some mortgage brokers don't get it.
Mortgage BROKERS facilitate lending, they don't have the money. Mortgage BANKERS have the money to provide funds short term. The banker does not want to hold the actual note -- here's where the secondary market comes in. Loans are either packaged or sold individually to servicers, GSE's or individual investors. Wall Street will then take the loan package and slice the pool into smaller pieces ... mortgage backed securities (MBS) (and Jay says, "my reporting is GROSSLY oversimplified").
Freddie and Fannie are for all practical purposes the only remaining purchasers of MBS'.
Home Affordable Refinance Program:
Fannie and Freddie are two distinct entities -- competitors in fact.
If you have a Freddie loan:
* Must be current on loan
* First mortgage must be 105% or less of current market value.
* Second must agree to subordinate to first (can not be rolled into first).
* Must go through current servicer (who you pay)
If you have a Fannie loan:
* all of the above.
* PLUS: you can refinance from ANY originator or servicer.
Amy reports she emailed Freddie and got a reponse within 48 hours on whether she has a Freddie loan. (Maybe I better check my spam filter. I've been waiting a week)
If the original loan didn't require mortgage insurance, the new loan will not require it. If the original loan had insurance, you will continue to carry it at original level.
Loan level price adjustments (Risk based cost)is cut almost in half for adjusted loans.
Appraisals - AVM/drive by appraisal may be acceptable.
These mods are for all types of properties -- primary residence, 2nd home, investment -- *IF* the refi is for the same type of loan.
Issues:
2nd lenders are not required to participate.
No determination on secondary market pricing.
Still a liquidity problem - lack of funds to loan.
On Home Affordable Modification
Eligible - mortgages owned by Fannie or Freddie, owner occupied ONLY.
Borrowers MUST provide affirmation of financial hardship and proof of current income.
New payment 31% of household income (including association fees and current shortages). You have to PROVE you can make these payments.
Borrowers can receive principal reduction of up to $1K/year for five years. (if they stay current on modified loan). Servicers are also incentivized.
In loan modification, interest rate can be adjusted down and term extended (up to 40 years) to get to 31% LTV.
Jay Opines:
Will these plans help? Maybe. But maybe not. Many in Arizona are far more underwater on their first mortgage than 105%. These plans are confusing to the average home owner (and probably the average real estate agent and lender). I suspect the lenders are going to get bombarded with questions -- will they be able to handle the influx? Only time will tell...
Best Social Media Sites for Agents...
I get this question a lot...and I found a great a post from www.NewsGen.us on the topic. For full details visit their post "Best Social Media Sites for REATLORS", but here is the list...
10) www.Plaxo.com
6) www.LinkedIn.com
4) www.YouTube.com
2) www.Twitter.com
Interesting that they didn't mention www.Trulia.com. I know a lot of people have had some great success answering questions there.
What's your #1 SM Site?
Rob the Tech Guywww.BleedingEdgeTech.com
SURPIRSE

John Stih - SEVRAR CEO
Originally uploaded by aarwinterconference
John Stih - SEVRAR CEO - ready for the morning session.
Up and At it EARLY!

Barb Freestone
Originally uploaded by aarwinterconference
Barb Freestone AAR's Senior Vice President, Professional & Business Development was one of the first people I saw this morning getting the registration table ready!
Indian Inspiration - A Tale of Two Wolves

"The other is Good. It is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion, and faith."
AAR and WCR Join Ranks Hosting Winter Conference

Wednesday, March 11, 2009
Grant @ the Bar in the Prescott Resort

Grant @ the Bar in the Prescott Resort
Originally uploaded by aarwinterconference
Grant was wondering why the heck I was taking his photo. He's a great bartender! Catch him on Thursday night from 4 - 11 (or later if you're partying hard!)
Lake Havasu WCR Techie Twittering on Her Ipod

Leading Foreclosure Specialist Outlines REO Risk Management for Real Estate Agents

Lenders are shifting liability of REO (real estate owned) sales to listing and selling agents with addenda that pose greater risk than ever before for buyers of bank owned properties, according to Holly Eslinger, broker of Exclusive Homes and Land, and 2009 president-elect of the Arizona Assn. of REALTORS.
Eslinger was featured luncheon speaker for the Arizona State Women's Council of REALTORS Winter conference today in Prescott, AZ. She has specialized in sale of bank owned properties since the 1980s and issued strong words of caution for agents who represent banks and agents representing buyers. Lenders sell their properties "as is" and create additional liability for brokers and agents who represent buyers in sale of foreclosed real estate, she said.
"There is no recourse for buyers after closing," warned Eslinger, pointing to the importance of sharing bank addenda and disclosures before writing a contract.
Checklist for REO Buyers
- Buyer Advisory. Documents describe a process that leaves banks free to sell foreclosed assets without property disclosures, and outlines a best practices for buying a bank owned property.
- SPDS. There is no Seller Property Disclosure Statement available to buyers of bank owned properties and listing agents are urged to collect all inspection reports gathered during the term of the listing contract and make them available to prospective buyers.
- All Lender Addenda. Purchase agreement addenda prepared by lenders' attorneys favor lenders/sellers and shifts the burden of liability to designated brokers. Paperwork changes from lender to lender and it is important for real estate agents to obtain copies of bank addenda so that prospective buyers can review the documents prior to writing a contract. Eslinger pointed to her own company policy about posting bank addenda online for easy access to these documents by buyer agents and consumers.
Bank addenda supersedes the Arizona Assn. of REALTORS standard contract boilerplate, she said, underscoring the importance of reviewing lender documents prior to writing a contract, including language about:
(a) mold
(b) "as is" condition of property
(c) purchase contract addendum - Inspections. Eslinger encouraged buyer agents to recommend that buyers tap all inspection resources possible prior to advancing with an REO sale.
- Walk through. It is imperative to conduct a walk-through inspection of the property. This gives buyers an opportunity to address substantial changes in property condition and function that happen between contract signing and close of escrow.
Send Us Your Photos!
Tuesday, March 10, 2009
Kudos to Green Conference Organizers at AAR!
There are no paper handouts at the Arizona Assn. of REALTORS Winter Conference.
Download handouts here and print them at home or follow the PDFs on your laptop screen at the conference.
If you are unable to attend the conference in person, follow the workshops and join the conversation on Twitter using hashtag #aarwc.
Twitter Is Easy As 1 - 2 -3
- Create an account at http://twitter.com/
- Post a message in 140 characters or less
- Follow some of the folks who are Twittering about the event at http://Twitter.com/aarwc
- Post your thoughts and inspiration about the AAR Winter Conference by inserting this text in your post: #aarwc. That is called a Twitter "hashtag."
- Stay tuned at the conference for ways you can use this new tool to attract new real estate business in your local marketplace.
You've Come A Long Way, Baby!

On a personal note I am delighted to be part of a Social Media Press Corps organized by resident AAR tech guru Rob Gibbs and Barbara Freestone, AAR Senior Vice President Professional & Business Development. Members of the press corps include uber bloggers Jay Thompson, Dru Bloomfield, Joeann Fossland, Diane Cole, and Tom Farley.
There is a Social Media Press Room and a complete toolbox of Web tools to share the event with AAR members throughout the state and real estate agents and brokers across the country:
- Multi-author Blogger.com blog with mobile posting functionality
- Flickr photo sharing
- Viddler video hosting
- Slideshare account for hosting speaker Powerpoint presentations
- Twitter posting (follow http://twitter.com/AARWC)
- Twitter content page. If you Twitter and would like to join the conversation, use #aarwc in your Tweet and it will appear on this page.
A Personal Note: Trip Down Memory Lane
I received a Google Alert in my inbox this morning with a link to a 2007 blog post written by Todd Carpenter, new social media manager for NAR. Lots of memory neurons started clicking ...
I fondly recall Joeann Fossland and I were part of the first Real Estate Blog Squad formed in August, 2005. We covered the National Assn. of REALTORS Convention and Expo in San Francisco. I lived in Pennsylvania and Arizona was a distant place I never visited.
I am delighted to find myself in the most beautiful place in the world, in the company of amazing REALTORS, at a conference where business and social media advance with state-of-the art technology, and leadership that is second to none.
Let the Blogging begin!
Monday, March 9, 2009
Conference Schedule
10:00 – Noon WCR Governing Board Meeting
10:00 – 1:00 Property Management Program (3-legal issues c/e)
Speaker: Matt Kolgmeier of Kolgmeier, Dobbins and Smith
Matt will be discussing judicial procedure changes for the forcible detainer or eviction process.
12:30 – 1:45 WCR Membership Luncheon (ticket included in the Conference AND WCR Registration fee of $79)
12:45 – 1:45 CRS Board Meeting
1:45 – 2:45 CRS Chapter Meeting
2:00 – 4:00 WCR Breakout Sessions
2:30 – 5:30 Property Management Program (3-Commissioners Standards c/e)
Commissioners Standards for Property Management.
Speaker: Janet Blair, ADRE
This session will review the audit form used by the department during an audit of a management company.
3:00 – 6:00 The One Buttock Presentation (3-general c/e)
(sponsored by Arizona CRS Chapter)
Speaker: Rich Sands
Looking to give the perfect presentation? Want to differentiate yourself from every other Realtor in town? Are you giving a 20th century presentation to 21st century Sellers?
The world has changed and it takes much more than a fancy binder and a bunch of pages to deliver an incredible presentation. A fantastic presentation begins with
extensive preparation and what we like to call Going Analog. This class will arm you with every tool necessary to develop and demonstrate the greatest presentation
possible: everything from the effect of your own self-esteem, to outstanding preparation, identifying Seller needs, designing the most relevant content, and delivery.
3:00 – 6:00 AAR Executive Committee
4:00 – 5:00 WCR General Session
6:15 Welcome Reception (sponsored by the Prescott Area Association of REALTORS)
Thursday, March 12
7:00 – 8:00 Presidents Forum
Presidents-elect Forum
8:15 – 11:45 Opening Session
President Obama’s Homeowner Affordability and Stability Plan
Arizona Legislative Update
Technology User Panel
12:00 – 1:15 Networking Lunch (tickets required)
Broker Lunch (tickets required)
1:30 – 2:30 Simultaneous Breakout Sessions
Environmental Issues in the Foreclosed Properties
Facebook – What Can It Do For You
Zipforms (tips and tricks)
Prospecting in Today’s Market
2:45 – 3:45 Simultaneous Breakout Sessions
Escrow and the Foreclosed Properties
Transaction Management: Why It Is For You
Marketing Secrets
New Listing Opportunities
Technology Tools for Property Managers
4:00 – 5:00 Simultaneous Breakout Sessions
Managing the Listing
Green Real Estate
Cool Communication Tools
5:10 – 6:15 Top Issues with Foreclosures and Short Sales
Key issues that you need to be aware of to reduce and manage your risk in this market.
6:30 – 7:00 Reception
7:00 – 9:00 Dinner (tickets required)
KISS THE PIG AKA RAPAC SAVES YOUR BACON!...This year, the RAPAC Trustees will not be holding an auction at the Winter Conference. Instead, we will be holding a fundraiser called “Kiss the Pig.” For every $5 a member contributes to RAPAC, he/she will get to vote on who should kiss a real live pig after dinner on Thursday.
Friday, March 13
7:45 – 9:00 Local Association Executives Meeting (by invitation only)
9:00 – 10:30 Regional Caucuses
10:45 – 12:45 AAR Board of Directors
Janette Waller
Steve Urie
Steve is a founding member, past president and board member of the National Association of Residential Property Managers and has served as the association’s chairman for their Membership Committee, Educational Committee, Certification Committee, and Grievance Committee. He holds the RMP and MPM designations and has been an instructor for the certification courses for those designations in the areas of Office Policy and Procedures, Marketing Your Property Management Business, and Maintenance Policies and Procedures.

